Mindstamp allows users of any skill level to create engaging and memorable interactive videos. There are 8 primary interactions (Drawings, Images, Buttons, Questions, Hotspots, HTML Text, Navigation & Branching, Multimedia) that make creating an interactive video possible, the third of which is called the “Button.” Buttons follow Mindstamp’s pattern of Drag & Drop simplicity and are an excellent way to bring your videos to life. If you’ve ever wanted to add a button to your sales, marketing, training, educational or communications video, Mindstamp Buttons make it simple.
Continue reading to find out how the button can work for you! You can also watch a video tutorial:
Once you click on “Add Button” on the Mindstamp interactive video toolbar, you’ll see a button show up on the screen and be met with some helpful configuration options. On the main video screen, simply click and drag to position or resize the button. Using the tools on the right, you can choose exactly how long the button stays on the screen, adjust the font size, rotate the button, assign action to buttons, and more. As a reminder, assigning action to buttons sets what happens when a viewer clicks on the button. These options include:
Open a website link by clicking the button, for instance to a product page or contact form
Changing time in the video by clicking a button to support dynamic, viewer navigation
Switch to another video by clicking a button to create branching and choose-your-own-story video experiences
Show a message when your viewer clicks a button in your interactive video to communicate more information
Open an image on the button click, for instance to show an infographic or product specification
Collect a response when a button is pressed based on a prompt for feedback or viewer information
Track and Continue on button clicks, which is useful if you’re just doing a quick poll to gauge viewer interest or setting a variable to use later
Play a video clip on top of your original video when the viewer clicks a button to create ‘jump out’ multimedia experiences
Play an audio clip when on the click of a button to share more information
Start an email by pressing a button to kick off a communication
Automatically place a call when a button is pressed on mobile devices
Open a Modal link when a button is pressed which will open a website within a frame in the video itself
Using buttons in interactive video is supported on PC, Mac, Android, Apple, etc.
That means our interactive videos work on phones, tablets, computers, and trade-show displays! This versatility allows for businesses and organizations far and wide to benefit from adding a button to video. Some examples include:
Marketing teams use interactive video to make their video content stand out
Sales teams use interactive video to create interactive presentations that engage viewers and drive results
Universities use interactive video to ensure content comprehension and understanding
Schools use interactive video to get students involved
Corporate Training uses interactive video to grab and keep attention
Nonprofits use interactive video to increase awareness and sponsorship
Museums use interactive video to create guided tours
E-commerce sites use interactive videos to boost click-through rate and boost sell-through rate with interactive video
Real estate agents use interactive video to prequalify clients
As you can see, there are tons of ways you could use the click actions to boost your video’s performance. Once you’ve selected your Click Action and configured the button appropriately, it’s time to design your button!
Access the “Design” settings in a Mindstamp video by clicking the Design button on the right side of the screen:
There are many ways you can customize a button in video within the “Design” settings. You can change the text, background, and border color by choosing from our convenient color wheel, or by entering your own color code! You can match branding perfectly in your interactive video for brand recognition. Transparency can be adjusted using the “A” field in the image above, and you can even choose whether or not you want a rounded or rectangular button.
Additional button settings, such as button font and custom transitions, can be adjusted in Branding and General Styling, respectively. Now that your button looks the way you want it to, let’s talk about how this interaction can drive results in your video.
There are many ways that the Button can supercharge your video content. Below are only some of the examples we’ve seen. Remember, the power of interactivity happens when you’re in the driver's seat!
Adding a “Contact Me” button for a Real Estate agent, Class instructor, or Customer Service representative
Adding a “Buy Now!” button on a shoppable video
Adding a “Donate Now” button on a charities promotional video
Using buttons to create an interactive tour
Using buttons to create a “Choose your own story” branching experience
Showing a “Get Help” button to students or customers who answer questions a certain way (Conditional Logic)
Adding a “Learn More” button that pops out an image of an infographic or product spec when pressed
Adding a “Hear it” button that plays audio in a language-learning video
Adding an RSVP button for digital invitations
Adding a “Get Certificate” button on e-learning material
Adding an “Explain it” button that plays a quick pop-up video
and so much more…
As you can see, the sky is the limit when it comes to the button. We can’t wait to see how you maximize the potential of your videos with this powerful interaction.