“Branching” is an interactive element that can be added to videos to help make the experience more personalized for the viewer. In a branching video, viewers are given the opportunity to choose their own viewing path based on the feedback they provide within the video itself.
This feature is similar to another interactive feature called “dynamic personalized navigation” since both allow the viewer to have control over their video experience. Unlike dynamic personalized navigation, which takes viewers to different points within the same video they are viewing, interactive video branching takes viewers to an entirely different video based on their responses within the video.
Benefits of adding branching to your videos
When adding branching to your interactive video, you are instantly increasing your engagement rate amongst viewers. This is because you have the option to require viewers to engage with the video in order to continue their experience. Whether it’s a button, hotspot, or a question, viewers will need to provide some sort of feedback before they can move on to the next video. By having viewers choose their path, you’re able to provide them with more tailored content and call-to-action elements which are critical elements when helping to move your customers through the sales funnel. You can also use the data collected from the responses to be used as audience insights in future campaigns.
How to add branching to your videos in Mindstamp
Interactive video branching can serve as an easy way to keep viewers engaged and to encourage them to interact with more of your content. Here’s how you can add branching into your videos using the Mindstamp interactive video platform:
Step 1: To start adding interactive features to your videos, upload or link your existing video to Mindstamp’s interactive video platform.
Step 2: Click ‘Add Button’ from the bottom* menu and enter your label text, to provide your viewers with an option of what additional content they have the opportunity to see. In this instance we’ll use “Learn More About Marketing.”
Step 3: To have viewers be taken to a different video entirely, click on the 'Click Action' menu option and choose 'Switch Video.' Then under ‘Video To Switch To,’ select one of the videos you have already uploaded to Mindstamp.
*Branching can also be completed by using the hotspot, image, or text feature depending on what interactive feature makes the most sense for your video. For each feature, you’ll adjust the ‘Click Action’ as outlined in step three.