Gone are the days where your viewers have to watch a 20-minute video for only 2 minutes of content that actually appeals to their needs. With dynamic personalized navigation viewers can receive a customized video watching experience based on the content they are most interested in seeing.
Dynamic videos can be tailored based on data input from the viewer. Whether the data is collected through the viewer's actions in the video or variables that collect information about the viewer, the data is used to help make the video more relevant for the viewer and make the experience more impactful. By including this dynamic feature in your videos, you’re able to let the viewer decide what they want to watch next by either clicking a button/hotspot or even answering a question directly from within the video.
This feature takes personalization to the next level by allowing viewers to have a personalized video based on their wants and needs, while also creating an interactive and engaging experience for each viewer. With 80% of consumers being more inclined to do business with a company if it offers a customized experience, companies should create user-guided interactive videos to ensure that videos meet all of their customer’s needs.
Mindstamp is an interactive video platform that offers a couple of ways for viewers to easily navigate through your existing marketing, sales, or training videos. Both of the following ways require the viewer to interact by making a decision. This data is then used to guide them to either a different point in the video or an entirely new video based on their preference. Let’s find out how.
By implementing either of the Mindstamp dynamic features above to your existing videos, you can create dynamic personalized navigation based on how your viewers interact with your video. This interaction gives you the ability to provide viewers with a more engaging experience that ultimately drives action based on their desires or needs.