Top 10 Interactive Video Platforms for Businesses in 2022

Thursday, April 14, 2022

Interactive video gives users the ability to interact with the video content for a more engaging and impactful video. In a recent survey, 78% of respondents believe that interactive videos deliver better business results when compared with standard videos.

It’s clear that interactive video is taking over the digital space and there are plenty of interactive video platforms to prove it. However, determining what interactive video software is best for your business’s needs can be an overwhelming process since it’s often a big investment. Between looking at functionality, features, and pricing, the research process could take months if you aren’t sure what to look for.

To help you on your search, we’ve compiled a list of the top 10 best interactive video platforms, including a comparison chart to help provide you with the answers you need prior to choosing a platform. Here’s what we found:

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Mindstamp is an interactive video platform that makes it easy to turn any existing sales, marketing, and training video into an intelligent and interactive viewer experience. Users can add interactive video features such as buttons, hotspots, and questions, along with personalization features such as branching and conditional logic to increase viewer engagement and drive action.

Mindstamp also generates detailed user reports to give you valuable insights into your audience and how your content is performing. Users can integrate Mindstamp data with top platforms such as HubSpot, Salesforce, Zapier, and more, to create additional personalized nurturing opportunities for future outreach, resulting in a more effective and targeted marketing strategy.

Feature List

Buttons, hotspots, questions, drawing, comments, images, video, and voice clips
Branching / “Choose your own path” capabilities
Conditional logic
Searchable transcriptions
Analytics and reporting
Integrations
Expert Video Creation Services

Pricing:

Monthly and annual plans are available for users starting as low as $29 per month.

Starter Plan: $29 per month (billed monthly)
Core Plan: $99 per month (billed monthly)
Pro Plan: $249 per month (billed monthly)
Enterprise Plan: Custom pricing options available. Contact for details.

“100% satisfied with the quick turnaround time, very responsive support, very intuitive interface, very customizable options, and very very affordable rates.”

Wirewax, recently acquired by Vimeo, allows users to create immersive interactive and commerce videos. While Wirewax primarily highlights its commerce capabilities, they also offer solutions for education and entertainment. Users have access to hotspots and clickable video overlays to add interactivity to their videos. Since Wirewax is currently in a transition state after its acquisition, it’s unclear if any of the features or plans will change.

Feature List

Hotspots and video overlays
Branching capabilities
Facebook Marketing Partner
Performance analytics dashboard

Pricing

Wirewax offers 2 different pricing plans depending on the size of the user's company. They are on the pricier side with their small brand option with basic features starting at $11,988 per year.

Small Brand: $999 per month (billed annually)
Enterprise: 3 different tiers starting at $23,988 (billed annually)
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Luma1 is a communications and training platform that offers interactive elements including all content types, assessment questions, survey questions, polling, and more. Luma1 offers users an easy way to add basic functionality but some users have pointed out the user experience is lacking.

Feature List

Customizable navigation such as branching
Overlay videos and images such as slides and pictures
Secure hosting, transcription, and translation
Surveys, polling, forms, hotspots, and open answers
Reporting and analytics

Pricing

Luma1 advertises a free trial and includes the following plans:

Starter: $77 per month (billed annually)
Creator: Contact for details
Business: Contact for details

Eko Interactive Video primarily offers solutions for eCommerce, advertising, and entertainment. Their features are tailored to offer shoppable videos, branded content, and immersive storytelling experiences. Eko also offers the opportunity to build your own completely-custom HTML5 experiences. Their interface is a bit more complex with more customization options.

Feature List

Drag and drop interface
Multichannel distribution
Real-time switching and branching
Analytics dashboard

Pricing

For commercial solutions, you'll need to contact their sales team for more information on pricing.

HapYak allows users to make videos interactive with a variety of overlay features such as hotspots, buttons, questions, and more. Its primarily used for marketing and training videos, specifically eCommerce. HapYak was acquired by Brightcove in October 2021, so it’s unclear what will come next for this platform and its users.

Feature List

Interactive features such as quizzes, links, add to cart
Branching capabilities
Chapters and navigation
Personalization
Analytics and reporting

Pricing

No pricing or plan information is currently available.

Dot.vu markets itself as a company that does “Much more than Interactive Videos”— and considers itself an all-in-one interactive content platform. Similar to other interactive video platforms, dot.vu allows you to drag and drop interactive elements into any video with no coding required. They are on the pricier side and only offer annual plans— Agency service is also available if you don’t have time to create your own project.

Feature List

Branching, gamified and shoppable video creation
Interactive features such as quizzes, polls, forms, and more.
Integrations for analytics, marketing, and social
Analytics dashboard and reporting

Pricing

If you just want 1 template, you qualify for individual pricing which pricing isn’t available for online; however, if you’re looking to create multiple forms of interactive content, there are a few different annual plans available:

Starter: $6,895
Advanced: $11,295
Pro: $18,195
Enterprise: Custom pricing and features

TogoTiki gives customers the opportunity to create virtual content that blends interactive video and 360 media. It’s marketed as a solution for various industries such as education, real estate, media marketing, and product promotion.

Feature List

Hotspots, forms, add to cart interactive features
Branching capabilities
Chapters
360-degree media

Pricing

TogoTiki offers 3 different pricing plans but only 2 include interactive video capabilities. They also offer additional storage, bandwidth, encoding minutes, and translation at an additional cost.

Interactive video creator: $45/month
Creator premium: $75/month

Spott.ai allows users to create interactive content with images, catalogs, videos, and ads. Users can adjust the content and links of the interactive layer and customize the look and feel to resemble their brand or product. Spott also offers templates that users can take advantage of as they create interactive layouts.

Feature List

Interactive images, videos, PDFs, and ads
Branching capabilities
Shareable link with a custom domain
Analytics dashboard

Pricing

Spott offers the following paid plans for users:

Standard: ~$32.99 per month (billed annually)
Commercial: ~$170 per month (billed annually)
Corporate: ~$568 per month (billed annually)

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‍Verse enables marketers, filmmakers, and publishers to create high-definition interactive video content. Such content can be embedded anywhere and played from any platform without additional coding.

Features

Create videos with clickable hotspots
Video branching and decision points
360 degree and vertical video formats
Monetization toolsets

Pricing‍

Verse offers three packages (starting at $100). Packaging pricing is based on bandwidth, storage, and feature sets.

Personal: $100/month (billed annually)
Professional: $1,000/month (billed annually)
Enterprise: Custom pricing— Contact for more information

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Rapt Media offers interactive video solutions for people management, learning and development, and customer experience. With Rapt Media's cloud-based interactive video platform you can build experiences in their Composer interface. They were recently acquired by Kaltura, a video experience cloud software company.

Feature List

Simplified user interface
Branching capabilities
Google Analytics integration
Analytics dashboard

Pricing

No pricing is currently available on the site.

While this isn’t an exhaustive list, we believe these platforms stand out as the top contenders within the interactive video space. We recommend using this list to narrow down your options before doing more extensive research.

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Interactive Video Platform Comparison Chart

Interested in learning more about Mindstamp?

We offer a free trial that allows you to test out the software risk-free—You don't need a credit card to start a free trial! Once you’ve had a chance to try Mindstamp and are ready to invest in the full interactive video experience, we’re here to help. At Mindstamp, we offer both monthly and annual plans for users starting as low as $15 per month. To learn more about how Mindstamp can help you achieve your business goals, visit our website or request a personalized demo with one of our interactive video experts to discuss unique capabilities for your business needs.

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