Vimeo & Wirewax Acquisition: The Future Of Interactive Video

Interactive video is quickly becoming one of the most powerful video trends to change how viewers expect to interact with content. With over 62% of businesses and marketers planning to include interactive videos in their next digital marketing strategy, there’s no doubt that we’ll be seeing more from interactive video in 2022! 

Just last month, video powerhouse Vimeo acquired the interactive video platform Wirewax. Wirewax will be bringing more interactive video functionality to Vimeo, specifically with a drag-and-drop interface and the addition of “shoppable” videos, which Wirewax often promotes. 

This acquisition means more than just a new partnership, it shows that interactive video is entering the mainstream and will likely become a standard in video marketing moving forward.

What is interactive video, anyways?

Regular video just isn’t cutting it anymore. The competition for attention spans is harder than ever, so it’s important that your video content not only catches but keeps the attention of your audience. 

Interactive video platforms like Mindstamp (another popular and affordable interactive video option) and Wirewax allow you to engage with your customers using interactive elements directly within your existing marketing, sales, or training videos. Interactive video ensures that your viewers see your content, understand your message, and take the action you desire. Using interactive video features like buttons, hotspots, questions and other interactive features can take your videos to the next level by creating personalized content and dynamic experiences that maximize your video ROI.

With over 43% of consumers preferring interactive videos over static videos and the completion rate of interactive video being around 90%, it’s clear that this trend is here to stay—and will become the new norm for video expectations.

Why is Vimeo investing in an interactive video platform like Wirewax?

Prior to acquiring Wirewax, Vimeo’s platform offered users the ability to create, manage and share high-quality videos. They marketed themselves as the one platform that meets all of your video needs. However, with the rise of interactive video quickly accelerating, it’s likely that Vimeo realized they needed to incorporate this kind of technology to keep up with the trends and their viewers’ expectations.

Why is it important to use interactive video in 2022?

You can’t ignore video in 2022 as it’s now the #1 form of media used in content strategy, overtaking blogs and infographics. While we don’t know all of the new trends that will emerge in 2022, what we do know is that interactive video will play a huge role in creating engaging video experiences for customers. 

Using interactive video, you can make any video come alive, connect with your audience on a deeper level, and help your business stand out from the competition. As video content is expected to account for 82 percent of all internet traffic, finding new ways to differentiate yourself from competitors is critical. 

At Mindstamp, we’ve been able to observe millions of interactive video viewer interactions, and based on these observations we’ve seen patterns emerge among the most effective interactive videos. Best practices like ​​creating personalized video experiences that drive action or gathering information about your audience to determine future messaging can only be achieved through interactive video.

Final Thoughts

By Vimeo investing in an interactive video platform like Wirewax, it shows that the big players in the video industry know the power of interactive video. This emerging technology will be one that will likely play a much larger role in marketing strategies in 2022 and beyond. If you’ve been considering using interactive video, now’s the time to begin creating video assets that increase engagement and drive action. 

Vimeo and Mindstamp

Wirewax isn't the only interactive video solution that works with Vimeo in fact, Mindstamp’s interactive video platform offers a 25% discount on the CORE and ENTERPRISE plans when you self-host your video on platforms like Vimeo — allowing you to have access to the #1 leading professional video platform AND an affordable and powerful interactive video solution.  

You can use these videos in Mindstamp by simply copying and pasting the respective link to the video into Mindstamp. If you are looking for a more cost-effective way to create interactive videos, Mindstamp offers monthly plans starting at $29/month in comparison to competitors like Wirewax where just one video can cost up to $8,000.

Ready to start using interactive video with Mindstamp?

Start your 14-day free trial with Mindstamp’s interactive video platform to see how easy it is to use Mindstamp with Vimeo. Or, request a Mindstamp demo to schedule your personalized demo with one of our Mindstamp experts.

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