Why Video Marketing is Taking Over the Digital Space
With the constant inflow of new information and content, it’s increasingly important to engage viewers and keep their attention. If your content doesn’t pique your viewer’s interest from the start, what’s stopping them from swiping or clicking away?
In this blog, we’ll discuss the current digital landscape, how video is continuing to dominate the digital space, and what marketers can do to get ahead.
How competitive is the digital ad space?
Technology capabilities have grown and are finding themselves to be part of our daily lives, and marketers are taking full advantage of it. Digital advertising is getting more competitive with global digital ad spend believed to reach $389 billion in 2021. With a more crowded digital space, marketers are noticing that their strategies are starting to become ineffective. Despite allocating huge spending into digital advertising, only 61% of marketers believe that their marketing strategies are hitting the mark. Additionally, 40% of marketers say that maximizing the ROI of their marketing efforts is their biggest challenge.
We believe the best way to compete in the congested digital market is to stand out with video marketing. As the digital space continuously becomes more competitive, video marketing has proved its importance. 87% of video marketers say that video has increased traffic to their website, and 80% of video marketers claim that video has directly increased sales.
Why video marketing works
Video marketing is taking over, and we have the numbers to prove it. Views of branded video content have increased to 99% on YouTube and 258% on Facebook in the past few years, proving the massive shift toward video consumption. In addition to providing consumers with quick access to important information, videos are also highly accessible, making them a preferred content type. With this shift in consumer tastes and their desire to watch video content, a large majority of video marketers reported that video gives them a positive ROI.
It’s clear that video marketing works; however, with the shift and attractiveness of using a video marketing strategy, the increase in video competition and struggle to stand out is becoming a new challenge. The next question we have to ask is, “what is more successful than video marketing?” The answer? Interactive videos. This is a new concept that many may not be familiar with but is taking the AI industry by storm! Interactive video is the key to rising above the competition and making your video marketing content the one beat.
Elevate your videos by making them interactive
As we’ve already learned, videos are by far the most successful way to capture a viewer's attention, but the average attention span is still only a few seconds. So, how do we capture and keep our viewer’s attention while they’re most engaged? Adding powerful interactive video elements like surveys, questions, buttons, dynamic navigation, and more, to your current marketing videos is a great way to keep your viewers engaged and participating from beginning to end, ultimately leading them to your call to action.
Creating an interactive viewing experience from the start of your video is key to grasping your viewer’s attention, maximizing your video ROI, extending average watch time on your videos, and establishing your content as a leader in the video marketing space.
Ready to Reap the Benefits of Interactive Video?
Now that you know the importance of incorporating videos into your marketing strategy, it’s time to kick it up a notch by adding interactive video elements that really stand out from the crowd.
With the help of Mindstamp’s interactive video solution, you can easily create engaging videos by adding interactive features such as buttons, hotspots, images, and more to your existing video marketing content.
Here’s an inside look at the future of interactive video and what to expect as the interactive video market continues to grow.