Viewer Engagement Summary Report
Interactive video is shown to drive more viewer engagement and increase overall viewer time. In fact, the completion rate of interactive video can approach 90%. While we introduced it last month, the Viewer Engagement Summary Report deserves another mention as we’ve further enhanced the information presented. In a single report you can see drop-off rates for your viewers and where that drop-off happens in the context of your interactive elements.
Use this report to consider how you layer in interactive elements and when they happen to determine how to best meet your video objectives.
The Viewer Engagement Summary report is under the Summary tab for our Core and Enterprise Mindstamp subscribers.