The average consumer spends around 100 minutes per day watching online video content. However, with hyperconsumption and diminishing attention spans, it becomes increasingly difficult to keep your viewers engaged with traditional videos.
The click-through rate for interactive videos is 10x higher than a passive video and can increase sales by at least 25%. Adding interactive features like “change time” and “looping” capabilities to your video content gives your viewers control over what they want to see and how they want to experience it — keeping them interested and engaged longer.
By using Mindstamp’s interactive video features, such as navigations, buttons, clickable images, and questions you can automatically change the time of your video and loop viewers back to specific portions of your content.
Let's dive deeper:
When adding interactivity to your videos you'll be able to set a “Click Action” for each feature you use e.g (questions, hotspots, images, etc). In short, the “Click Action” is what happens when your viewer engages with the interaction you’ve set up (button, hotspot, etc.)
When you select “change time” as your click action, you can automatically move viewers to different sections of your video once they interact.
Let’s look at a video example below of the change time feature in action!
In this example, a viewer is presented with three topics to choose from. Upon selection, the viewer is taken to the part of the video to learn about the chosen topic. With the “change time” feature, you can create a dynamic viewing experience all within one video, for each viewer, based on their selections.
Using the “change time” click action, you can automatically replay portions of your video to ensure the viewer is retaining and understanding the information.
For instance, you can pause your video and ask your viewer a question about a topic previously mentioned in the video. If the viewer answers correctly they can move forward with the video. If they answer incorrectly you can use the “change time” click action to seamlessly loop them back to that section of the video. This indicates to the viewer that understanding this section is required in order to proceed further in the video.
If you’ve got multiple topics discussed or multiple products on display within your interactive video, you can use “change time” to let your viewers explore what they’re most interested in!
As an example, you might add buttons with different topics on them in an educational video. When viewers click a button, it takes them to the timestamp in the content where that topic is discussed. Or maybe you’re creating a shoppable video; viewers can click on the interactive image of whichever product they’re most interested in, then automatically warp to the time in the video where it’s being displayed.
Using the “Add Button” feature to change time, you give your viewer control over what happens next. You give your viewer a choice and an option to either go backward or forwards within the video upon clicking a button.
Consider the example from above where a viewer is presented with 3 options of topics they can learn about. Upon selection, the viewer is taken to the part of the video to learn about the chosen topic. When changing time with buttons, the viewer can be presented with a button that prompts them to click and “learn about something else”. Once clicked, the video will change time and loop the viewer back to the initial list of options so they can continue learning about other topics.
With Mindstamp’s “Add Navigation” feature you can dynamically navigate your viewer to different sections of your video without requiring any click-action.
Using the example from above where a viewer is presented with 3 options of topics where they can learn about a chosen topic. Once chosen, they are taken to that part of the video to learn about said topic. When changing time with navigation, the viewer is then automatically looped back to the initial list of choices, which cues the viewer to make another choice of what they’d like to view next. This allows the viewer to control what they see first while still ensuring all the information is presented.
Images can also be used to queue a change time of your video.
With the “Add Image” feature you can add images directly to your videos.
This is a great way to allow your viewers an option on if they'd like to see more of something or if they’d like to move forward with the rest of the video.
For example, you could add images of your products and set the click action of each image to change time. Once the image is clicked you could loop viewers to sections within the video where you then can provide more information about the product or direct viewers to the page to buy your product!
Using questions, you can ensure your viewer is understanding the content before progressing through the video.
For example, using the questions feature you can quiz them about a previous section of the video, if they answer incorrectly, you can ask if they’d like to go back and revisit the previous section and loop viewers to the time within the video accordingly.
Mindstamp makes it incredibly easy to add loops and branching to your interactive videos using the change time click action! Using this method, viewers can automatically be taken to different sections of your video based on the selections you provide, offering more control for your viewer, and therefore creating a more interactive and personalized video experience.
Take advantage of this powerful interactive feature and start a 7-day trial to see for yourself how interactive video can elevate your brand.
Need help? You can request a demo with Mindstamp today to see how interactive video can work for your business needs.