Please contact us to talk more about learn about Mindstamp’s Salesforce.com integration. In summary, for every view that happens on your Mindstamp videos, we create a record in Salesforce that includes rich information about the view event itself (viewer information like name, email, phone if captured, time of view, duration and percentage completed) and then all interactions, including what they clicked, how they answered questions, etc. 

If the viewer ID (email is standard) matches to an existing Contact or Lead in Salesforce we will update those records for you. If it does not match, we’re create a new Lead for you. You can then use Salesforce Process Builder to create rich workflows based on the information your viewers provided, including triggering tasks, creating opportunities, etc.