Gaining new subscribers is an essential step for anyone looking to build long-term relationships with their customers. You likely have customers in different stages of the buyer journey cycle, so it’s important to have content that appeals to those who may be just starting their relationship with your brand. While these viewers may not be ready to engage or purchase your service/product just yet, they may be interested in gathering more information about your business and will want to stay updated with content, ideas, and best practices that you have to offer.
With video becoming the most popular form of content on the internet today, it’s no question that your videos can make a big impact with your audience. Adding a customized subscribe button in your video is a great way to prompt the viewer to take immediate action and drive them to stay connected. Even if viewers aren’t ready to purchase quite yet, a subscribe button has the power to maximize your content’s impact, convert more leads, and increase sales over time. It’s critical to capture that interest in the immediate moment when your viewer is most motivated, and interactive video makes that simple, direct, and compelling.
Interactive videos allow for higher viewer involvement by actively engaging the audience with prompts that encourage them to respond. Interactive video creates 66% more engagement and 44% longer viewing time, making it a valuable asset to your next marketing campaign. Mindstamp’s Interactive Video platform allows you to add interactive elements to your existing videos and will give you the opportunity to add a call-to-action button to your videos quickly.
Now, here’s a step-by-step guide to how you can easily add a subscribe button to your video using Mindstamp:
It’s just that simple. The same video you had on your website, landing page, or blog that previously just shared high-value content is now a lead driving engine.