Video marketing is an effective strategy, and the advantages of using interactive features in your video content are proving to be even more powerful. With 70% of marketers saying interactive video engages audiences “well” or “very well,” and 68% of marketers believing it will continue to become a more important component of modern marketing mixes, it’s clear that interactive video marketing is the way to go.
So, what do we mean by interactivity? Interactive videos allow you to create dynamic experiences and present your video interactions based on what you already know about your viewers and what data you’ve collected from previous interactions they’ve had with your business. By doing so, you can provide your viewers with engaging, personalized content that helps them move down the funnel.
With the help of Mindstamp’s interactive video solution, you can easily create engaging videos by adding interactive features such as buttons, questions, hotspots, images, and more to your existing video marketing content. So how do you edit your videos to become interactive?
Let’s walk you through the different interactive features available, and how to edit your video to be interactive.
In this article, we will show you how to add interactive features like buttons, questions, hotspots, and images to your videos using Mindstamp.
To start adding interactive features to your videos, upload or link your existing video to Mindstamp’s interactive video platform. Check out this tutorial for more information on how to upload your video to Mindstamp.
All the tools you need to make your videos interactive are held in the interaction bar.
Buttons are a powerful way to prompt viewer action and increase engagement. They have the power to open a URL link, change video time, start an email message, play a video or audio clip, prompt your viewer to subscribe, and more. You can add as many buttons as you want to your video, including multiple at the same time.
Learn more about how to customize your buttons.
Questions pause your video at a chosen time to prompt a question and solicit a response from the viewer. You can choose from question types like free response, multiple-choice, dropdown select, drawing response, voice response, or even video response.
Hotspots can turn any part of your video into a clickable area. They are perfect for labeling items in the video or creating clickable areas to drive actions such as Buy Now, Click-To-Call, and more. You can choose to have the hotspot indicator visible as well as if you want the video to pause for the hotspot.
Learn more about how to customize your hotspots.
Images allow you to add clickable, static visuals throughout your videos that engage your viewer, add context or resources, and create interactive experiences. Adding images can prompt your viewers to open the image full size, while also having similar features to buttons like opening a URL link or changing the video time.
Adding interactive features like buttons, questions, hotpots, and images to your existing videos have the power to elevate your content and keep your viewers engaged. Keep that in mind the next time you are deciding how to edit your videos!
Want more? Mindstamp has a whole bunch of interactive features, including comments, personalization, drawing, dynamic navigation, and more. Request a demo with one of our Mindstamp experts to get an idea of all the different ways you can edit your video to be more interactive and engaging.