The Power of Interactive Video
Video is kind of a big deal.
According to Renderforest:
- 5 Billion videos are watched per day on YouTube.
- Video generates 1200% more social sharing than text and images combined.
- 28% of Smartphone users watch at least 1 video per day on their phone.rr
- In 2019, 80% of global Internet consumption will be video.
So it’s not surprising that video has become critical to marketing, selling, training, education and support. But with everyone embracing video (86% of online marketers use video), the question emerges:
How can you get the most out of your video content and stand out from the crowd?
Simple: make it interactive with Mindstamp.
Mindstamp is an interactive video platform that makes it easy to enrich any video with text notes, video and voice commentary, questions, call-to-action prompts, lead capture and dynamic navigation. It works with native videos as well as videos hosted on existing sites like YouTube, Vimeo and Wistia. Once you've made a video interactive, you can share a direct link to it or embed it on your own site.
Coupled with comprehensive analytics and a fully embeddable solution, Mindstamp lets marketers, salespeople, educators and support teams know exactly how well video is delivering against their objectives.
Want to see it in action? You can try the interactive Mindstamp demo here. It's fun, we promise!
So, how are professionals using Mindstamp today?
Marketing - Marketers use Mindstamp videos to gather more insight about prospective leads by turning video content into a conversation. By layering in questions and allowing viewers to quickly navigate to their top interests, marketers enhance their knowledge about what matters most to their prospective customers.
Sales - Sales professionals use Mindstamp to take generic brand and marketing videos and to personalize the experience to their targeted client. By adding notes and video commentary, sellers can demonstrate deep knowledge about their prospects, gather information to refine proposals, and increase their ability to best serve their client’s needs.
Education - University professors and students add notes and discussions to videos of lectures or online education resources to drive more efficient and collaborative learning.
Training - Training teams and leaders use Mindstamp to optimize and streamline how standard video training materials are communicated to specific audiences, be it for internal training or customer on-boarding.
Support - Support teams create a deeper and more productive and rewarding connection with customers by enhancing the information on and targeting standard support videos to the unique customer need.
In all cases, Mindstamp provides deep analytics about how viewers engage with videos and the interactions layered on top. If you’ve ever wanted to add your own notes, video/audio commentary, questions, interactive guide or call-to-action to a video, Mindstamp is the answer.
Your first video is on us, so go ahead and get started.