Video is fundamental to modern online marketing. According to RenderForest, 64% of users are more likely to buy a product after watching a video and 40% of users take some kind of action after viewing a video ad. Which means not only are consumers moved by video, but they want to engage with that video directly.
So, how do you capitalize on this trend to grow and retain your customer base?
Mindstamp is an interactive video platform that lets you make any video fully interactive, no matter if it’s one you upload or something already hosted on YouTube, Vimeo or Wistia.
With just a few clicks, marketers can take a standard brand video or even a trending viral piece of content and add text notes, video/audio commentary, questions, call-to-action prompts, lead capture and dynamic navigation. All of this makes any video more engaging, and satisfies a customer’s desire to interact directly based on video content.
Common uses of Mindstamp by Marketers are:
Turning videos into rich lead capture engines by asking simple questions.
Adding call, text and email options to videos at the perfect time to facilitate a handoff to sales before the customer loses interest.
Helping prospects to navigate to the exact spot in a video that’s relevant to their need or interest.
Highlighting or augmenting static brand or feature videos to optimize the experience for targeted landing pages and specific campaigns.
Mindstamp helps you harness the power of interactive, personalized video with little to no extra effort. It only takes a few seconds to transform that standard piece of content into an engaging asset.